Case | HBS Case Collection | March 2000 (Revised April 2001)

eFrenzy, Inc. (A)

by Marco Iansiti and Nicole Tempest


Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners.

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States;


Iansiti, Marco, and Nicole Tempest. "eFrenzy, Inc. (A)." Harvard Business School Case 600-093, March 2000. (Revised April 2001.)