Case | HBS Case Collection | February 2000 (Revised October 2000)

CarPoint in 1999

by Thomas R. Eisenmann and Gillian Morris


Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments.

Keywords: History; Business Model; Transportation Networks; Alliances; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Auto Industry;


Eisenmann, Thomas R., and Gillian Morris. "CarPoint in 1999." Harvard Business School Case 800-328, February 2000. (Revised October 2000.)