Case | HBS Case Collection | February 2000 (Revised May 2001)

eBricks.com

by Thomas R. Eisenmann

Abstract

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an online marketplace between contractors and distributors or, alternatively, a marketplace between distributors and manufacturers.

Keywords: Strategic Planning; Market Platforms; Online Technology; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry;

Citation:

Eisenmann, Thomas R. "eBricks.com." Harvard Business School Case 800-327, February 2000. (Revised May 2001.)