Case | HBS Case Collection | February 2000 (Revised May 2001)

by Thomas R. Eisenmann

Abstract is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with, a firm providing project management solutions for the construction industry; and 2) whether to develop an online marketplace between contractors and distributors or, alternatively, a marketplace between distributors and manufacturers.

Keywords: Strategic Planning; Market Platforms; Online Technology; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry;


Eisenmann, Thomas R. "" Harvard Business School Case 800-327, February 2000. (Revised May 2001.)