Case | HBS Case Collection | 2000 (Revised from original 2000 version)
by Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry.
Keywords: Price; Internet; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States;
Citation:
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, August 2000. (Revised from original February 2000 version.)
View Profile »View Publications »
Background Note | HBS Case Collection | 2009 (Revised from original 2005 version)
Principles of Pricing
Robert J. Dolan and John T. Gourville
Keywords: Price; Marketing Strategy; Value;
Case | HBS Case Collection | 2007 (Revised from original 1983 version)
Milford Industries (A)
Robert J. Dolan and Benson P. Shapiro
Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation;
Background Note | HBS Case Collection | 2003 (Revised from original 1999 version)
Pricing: A Value-Based Approach
Robert J. Dolan
Keywords: Price; Customers;