Case | HBS Case Collection | February 2000 (Revised August 2000)

Priceline.com: Name Your Own Price

by Robert J. Dolan

Abstract

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry.

Keywords: Price; Internet; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States;

Citation:

Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)