Publications
Publications
- February 2000
- HBS Case Collection
Bluemercury: Leveraging the Click and Mortar Business Model
By: Lynda M. Applegate and Karen Barone
Keywords
Citation
Applegate, Lynda M., and Karen Barone. "Bluemercury: Leveraging the Click and Mortar Business Model." Harvard Business School Case 800-296, February 2000.