Case | HBS Case Collection | January 2000

greatEntertaining.com

by Myra M. Hart and Nicole Tempest

Abstract

GreatEntertaining.com is the result of years of planning, testing, and adapting the concept before committing to launch the business. Focus, value creation, and productive partnerships are key issues.

Keywords: Business Startups; Strategic Planning; Partners and Partnerships; Adaptation; Value Creation; Web Services Industry;

Citation:

Hart, Myra M., and Nicole Tempest. "greatEntertaining.com." Harvard Business School Case 800-274, January 2000.