Case | HBS Case Collection | February 2000 (Revised April 2000)

RadioShack

by V. Kasturi Rangan, Youngme E. Moon and Marie Bell

Abstract

Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access.

Keywords: Change Management; Marketing Strategy; Risk and Uncertainty; Internet;

Citation:

Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081, February 2000. (Revised April 2000.)