Case | HBS Case Collection | January 2000

Dimensions of Brand Equity for Nestle Crunch Bar, The: A Research Case

by Gerald Zaltman

Abstract

An in-depth study of consumer thoughts and feelings about a branded candy bar.

Keywords: Customer Satisfaction; Brands and Branding; Consumer Behavior; Mathematical Methods; Food and Beverage Industry;

Citation:

Zaltman, Gerald. "Dimensions of Brand Equity for Nestle Crunch Bar, The: A Research Case." Harvard Business School Case 500-083, January 2000.