Case | HBS Case Collection | 2000 (Revised from original 2000 version)
by Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and breadth, but will be simple and functional in many different Asian countries.
Keywords: Business Startups; Venture Capital; Brands and Branding; Internet; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia;
Citation:
Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, April 2000. (Revised from original January 2000 version.)
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Chapter | Female Entrepreneurship: Implications for Education, Training & Policy | 2006
Enhancing Women's Financial Strategies for Entrepreneurial Success
N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
Keywords: Entrepreneurship; Financial Strategy; Gender Characteristics;
Book | 2006
Growth-Oriented Women Entrepreneurs and Their Businesses: A Global Research Perspective
C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
Keywords: Growth and Development; Gender Characteristics; Entrepreneurship; Research; Perspective;
Case | HBS Case Collection | 2006 (Revised from original 2005 version)
Stonewall Kitchen
Myra M. Hart, Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell and Leslie Simmons
Keywords: Strategic Planning; Food; Expansion; Business Growth and Maturation; Entrepreneurship; Financing and Loans; Business Startups; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States;