| HBS Case Collection
(Revised from original 1999 version)
Pricing: A Value-Based Approach
Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.
Dolan, Robert J. "Pricing: A Value-Based Approach." Harvard Business School Background Note 500-071, November 2003. (Revised from original December 1999 version.)