Case | HBS Case Collection | December 1999

American International Group, Inc.

by Kenneth A. Froot and Heidi Cruz


American International Group, Inc. (AIG), one of the world's largest and most innovative insurers and financial intermediaries, is considering new strategies in an era of new competition and Internet distribution.

Keywords: Insurance; Competitive Strategy; Internet; Distribution; Innovation and Invention;


Froot, Kenneth A., and Heidi Cruz. "American International Group, Inc." Harvard Business School Case 200-026, December 1999.