Case | HBS Case Collection | November 1999 (Revised February 2000)

Woodland Partners: Field of Dreams?

by Thomas J. DeLong, Ashish Nanda and Theodore D. Seides


Elizabeth Lilly, Richard Rinkett, and Richard Jensen are pondering whether to launch a new investment management firm and, if so, what growth strategy to chart for the potential firm.

Keywords: Goals and Objectives; Decision Making; Problems and Challenges; Business Startups; Business Processes; Growth and Development Strategy; Financial Services Industry;


DeLong, Thomas J., Ashish Nanda, and Theodore D. Seides. "Woodland Partners: Field of Dreams?" Harvard Business School Case 800-070, November 1999. (Revised February 2000.)