Background Note | HBS Case Collection | December 1999 (Revised November 2000)

Pricing and Market Making on the Internet

by Robert J. Dolan and Youngme E. Moon


Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges.

Keywords: Price; Marketing Strategy; Auctions; Market Platforms; Negotiation; Internet;


Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)