Case | HBS Case Collection | December 1999

Lees Supermarkets: Customer Loyalty Programs

by David E. Bell, Rajiv Lal and Ann Leamon

Keywords: Customer Focus and Relationships; Marketing Strategy; Food and Beverage Industry;


Bell, David E., Rajiv Lal, and Ann Leamon. "Lees Supermarkets: Customer Loyalty Programs." Harvard Business School Case 500-038, December 1999.