| HBS Case Collection
(Revised from original 1999 version)
Granny's Goodies, Inc.
The young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for each sale. Using extensive customer information that the firm has diligently collected over the previous two years, students need to develop a plan that covers market selection, product policy, and relationship management strategy for the firm.
Keywords: Budgets and Budgeting;
Customer Relationship Management;
Problems and Challenges;
Narayandas, Das, and Katherine B. Korman. "Granny's Goodies, Inc." Harvard Business School Case 500-049, February 2000. (Revised from original November 1999 version.)