|
Case
| HBS Case Collection
|
2000
(Revised from original 1999 version)
VerticalNet (www.verticalnet.com)
by
Das Narayandas
|
Abstract
VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.
Keywords: Business Model;
Decisions;
Market Platforms;
Expansion;
Internet;