Case | HBS Case Collection | November 1999 (Revised June 2000)

VerticalNet (

by Das Narayandas


VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.

Keywords: Business Model; Decisions; Market Platforms; Expansion; Internet;


Narayandas, Das. "VerticalNet (" Harvard Business School Case 500-041, November 1999. (Revised June 2000.)