Case | HBS Case Collection | June 1999 (Revised October 1999)

Eli Lilly, 1998 (B): Emerging Global Organization

by Michael Y. Yoshino and Thomas W. Malnight


Examines major issues faced by Eli Lilly as it evaluates the appropriateness of a focused matrix organization with extensive use of cross-functional teams.

Keywords: Business Model; Geography; Globalized Firms and Management; Growth and Development; Knowledge; Management Teams; Product; Organizations; Pharmaceutical Industry;


Yoshino, Michael Y., and Thomas W. Malnight. "Eli Lilly, 1998 (B): Emerging Global Organization." Harvard Business School Case 399-174, June 1999. (Revised October 1999.)