Case | HBS Case Collection | June 1999 (Revised October 1999)

Eli Lilly, 1998 (A): Strategic Challenges

by Michael Y. Yoshino and Thomas W. Malnight


Deals with key strategic challenges facing Eli Lilly, a highly successful U.S.-based drug company.

Keywords: Problems and Challenges; Strategy; Pharmaceutical Industry;


Yoshino, Michael Y., and Thomas W. Malnight. "Eli Lilly, 1998 (A): Strategic Challenges." Harvard Business School Case 399-173, June 1999. (Revised October 1999.)