Case | HBS Case Collection | September 1999 (Revised June 2001)

eBay, Inc.

by Stephen P. Bradley and Kelley Porter


eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, announced that it was entering the online auction arena. This powerful firm could prove to be eBay's strongest competitor to date.

Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry;


Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)