Publications
Publications
- October 1999 (Revised September 2005)
- HBS Case Collection
Eddie Bauer, Inc.
By: David E. Bell and Ann Leamon
Abstract
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible?
Keywords
Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet
Citation
Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)