Publications
Publications
- June 1999 (Revised December 2002)
- HBS Case Collection
Supermercados Disco: Regional Strategy
Abstract
The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength.
Keywords
Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Retail Industry; Food and Beverage Industry; Argentina
Citation
Arnold, David J., Guillermo D'Andrea, and Silvina Romero Paz. "Supermercados Disco: Regional Strategy." Harvard Business School Case 599-127, June 1999. (Revised December 2002.)