Article | Journal of Market-Focused Management | September 1998

The Market Orientation Construct: Correlations, Culture, and Comprehensiveness

by R. Deshpande and J. U. Farley

Keywords: Markets;

Citation:

Deshpande, R., and J. U. Farley. "The Market Orientation Construct: Correlations, Culture, and Comprehensiveness." Journal of Market-Focused Management 2 (September 1998): 237–239.