Case | HBS Case Collection | 2004 (Revised from original 1999 version)
by Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry;
Citation:
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, February 2004. (Revised from original September 1999 version.)
View Profile »View Publications »
Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Equitas Microfinance (C): Advent of Regulation
V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
Keywords: business model; for-profit firms; Micro Finance; growth and development strategy; corporate social responsibility and impact; Social Enterprise; India;
Case | HBS Case Collection | 2013 (Revised from original 2012 version)
TerraPower
William A. Sahlman, Ramana Nanda, Joseph B. Lassiter III and James McQuade
Keywords: nuclear power; entrepreneurial finance; venture capital; Financing and Loans; Energy Industry; United States; China; India;
Case | HBS Case Collection | 2013 (Revised from original 2013 version)
C12 Energy
Joseph B. Lassiter III and James McQuade
Keywords: carbon sequestration; sustainability; entrepreneurship; cleantech; energy; oil and gas; Business Model; Energy; Entrepreneurship; Environmental Sustainability; Green Technology Industry; Energy Industry; North America;