Case | HBS Case Collection | September 1999

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)

by Stefan H. Thomke and Andrew Robertson

Abstract

Supplements the (A) case.

Keywords: Entertainment and Recreation Industry; Computer Industry;

Citation:

Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)." Harvard Business School Case 600-029, September 1999.