Article | Journal of Marketing

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

by Rohit Deshpandé, J. U. Farley and F E Webster Jr

Keywords: Organizational Culture; Business Ventures; Customers; Innovation and Invention; Japan;

Citation:

Deshpandé, Rohit, J. U. Farley, and F E Webster Jr. "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis." Journal of Marketing 57, no. 1 (January 1993): 23–37.