Case | HBS Case Collection | September 1999 (Revised October 2006)

MarketSoft

by Joseph B. Lassiter III and Diana S. Gardner

Abstract

Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their development process is key.

Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry;

Citation:

Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)