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Case
| HBS Case Collection
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2006
(Revised from original 1999 version)
MarketSoft
by
Joseph B. Lassiter III and Diana S. Gardner
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Abstract
Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their development process is key.
Keywords: Product Development;
Planning;
Sales;
Management;
Internet;
Web Services Industry;
Citation:
Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, October 2006. (Revised from original September 1999 version.)