Case | HBS Case Collection | 2000 (Revised from original 1999 version)
by Teresa M. Amabile and Susan Archambault
E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from prototype to full-scale manufacturing, and maintain market excitement about the company. At the same time, they are dealing with a fundamental organizational concern: How to retain E Ink's creativity, drive, and sense of fun while focusing the company on growth and the demands of a first-product introduction.
Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry;
Citation:
Amabile, Teresa M., and Susan Archambault. "E Ink." Harvard Business School Case 800-143, May 2000. (Revised from original August 1999 version.)
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The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
Teresa M. Amabile
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