Case | HBS Case Collection | October 1999 (Revised October 2005)

by Youngme E. Moon


Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's purchase referral model. In addition, Autobytel is struggling to accelerate revenue growth. The company has launched several new services and is now seeking to reposition itself in the market.

Keywords: Growth and Development Strategy; Internet; Marketing Channels; Strategy; Online Technology; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry;


Moon, Youngme E. "" Harvard Business School Case 500-015, October 1999. (Revised October 2005.)