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Case
| HBS Case Collection
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2000
(Revised from original 1999 version)
Interep National Radio Sales, Inc.
by
Benson P. Shapiro, Stephen X. Doyle and Wade Myers
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Abstract
Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency business.
Keywords: Management Practices and Processes;
Sales;
Strategy;
Information Technology;
Advertising;
Risk and Uncertainty;
Opportunities;
Fluctuation;
Media and Broadcasting Industry;
Advertising Industry;
New York (state, US);
Citation:
Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, September 2000. (Revised from original April 1999 version.)