| HBS Case Collection
(Revised from original 1999 version)
Interep National Radio Sales, Inc.
Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency business.
Keywords: Management Practices and Processes;
Risk and Uncertainty;
Media and Broadcasting Industry;
New York (state, US);
Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, September 2000. (Revised from original April 1999 version.)