| HBS Case Collection
(Revised from original 1999 version)
Ken Hakuta: AllHerb.com
Ken Hakuta had been an entrepreneur all his life. Having started a number of consumer-oriented ventures, he became well-known as "Dr. Fad," the initiator of the "Wacky Wallwalker" toy craze in the 1980s. Wishing to strike out in an exciting new direction in 1998, he capitalized on his long-standing interest in herbal medicine to found AllHerb.com, the first e-commerce company devoted solely to herbal remedy products and information.
Keywords: Business Startups;
Problems and Challenges;
Amabile, Teresa M., and Nicole Tempest. "Ken Hakuta: AllHerb.com." Harvard Business School Case 899-250, February 2000. (Revised from original March 1999 version.)