Case | HBS Case Collection | March 1999 (Revised July 1999)


by Paul W. Marshall and Jeremy Dann


Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth.

Keywords: Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry;


Marshall, Paul W., and Jeremy Dann. "Crunch." Harvard Business School Case 899-233, March 1999. (Revised July 1999.)