| HBS Case Collection
(Revised from original 1999 version)
Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth.
Marshall, Paul W., and Jeremy Dann. "Crunch." Harvard Business School Case 899-233, July 1999. (Revised from original March 1999 version.)