Case | HBS Case Collection | March 1999 (Revised November 2001)

Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance

by Ashish Nanda, James K. Sebenius and Ron Fortgang


Supplements the (A) case.

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom;


Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance." Harvard Business School Case 899-226, March 1999. (Revised November 2001.)