Case | HBS Case Collection | March 1999

Australia's Telstra Corporation (A): Going Public

by W. Earl Sasser, Carin-Isabel Knoop and Cate Reavis


Frank Blount is named CEO of Telstra, Australia's state-owned telecommunications giant. In preparation for its 1997 IPO, he must reorganize the company from an inefficient public entity into a lean, customer-driven organization.

Keywords: Change Management; Initial Public Offering; Organizational Change and Adaptation; Customer Focus and Relationships; State Ownership; Performance Effectiveness; Privatization; Telecommunications Industry; Australia;


Sasser, W. Earl, Carin-Isabel Knoop, and Cate Reavis. "Australia's Telstra Corporation (A): Going Public." Harvard Business School Case 899-209, March 1999.