Case | HBS Case Collection | 2004 (Revised from original 2006 version)
by Paul W. Marshall and Jeremy Dann
Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers threaten the next proposed launch plan.
Keywords: Resignation and Termination; Product Launch; Supply Chain Management; Problems and Challenges; Risk and Uncertainty; Manufacturing Industry;
Citation:
Marshall, Paul W., and Jeremy Dann. "Keurig." Harvard Business School Case 899-180, June 2004. (Revised from original March 1999 version.)
View Profile »View Publications »
Other Unpublished Work | 2013
Saving More to Borrow Less: Evidence from Randomized Access to Formal Savings Accounts in Chile
Felipe Kast and Dina D. Pomeranz
Keywords: Income Characteristics; Borrowing and Debt; Personal Finance; Saving; Spending; Consumer Behavior; Poverty; Chile;
Case | HBS Case Collection | 2012 (Revised from original 2007 version)
Parmalat Uruguay (A)
Paul Marshall and Gustavo Herrero
Keywords: Mergers and Acquisitions; Restructuring; Entrepreneurship; Borrowing and Debt; Negotiation; Performance Improvement; Uruguay;
Case | HBS Case Collection | 2012 (Revised from original 2005 version)
Chuck's Wagon Inc.
Paul W. Marshall and Derek Lewis
Keywords: consumer goods; operations strategy; executive development; Consumer Behavior; Operations; Consumer Products Industry; Food and Beverage Industry; Texas; United States;