| HBS Case Collection
(Revised from original 2006 version)
Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers threaten the next proposed launch plan.
Keywords: Resignation and Termination;
Supply Chain Management;
Problems and Challenges;
Risk and Uncertainty;
Marshall, Paul W., and Jeremy Dann. "Keurig." Harvard Business School Case 899-180, June 2004. (Revised from original March 1999 version.)