Case | HBS Case Collection | 2000 (Revised from original 1999 version)

GE: We bring good things to life. (B)

by James L. Heskett

Abstract

Supplements the (A) case.

Citation:

Heskett, James L. "GE: We bring good things to life. (B)." Harvard Business School Case 899-163, February 2000. (Revised from original January 1999 version.)