Case | HBS Case Collection | January 1999 (Revised February 2000)

GE: We bring good things to life. (B)

by James L. Heskett

Abstract

Supplements the (A) case.

Citation:

Heskett, James L. "GE: We bring good things to life. (B)." Harvard Business School Case 899-163, January 1999. (Revised February 2000.)