Book | 2001

Giants of Enterprise: Seven Business Innovators and the Empires They Built

by R. S. Tedlow

Abstract

From the table of contents: Andrew Carnegie: From Rags to Richest; George Eastman and the creation of a mass market; Henry Ford: The Profits and the Price of Primitivism; Thomas J. Watson Sr. and American salesmanship; Charles Revson and Revlon: Consumer Packaged Goods and the Television Revolution; Sam Walton: All-American; Robert Noyce and Silicon Valley: Toward a New Business World.

Keywords: Business History;

Citation:

Tedlow, R. S. Giants of Enterprise: Seven Business Innovators and the Empires They Built. New York, NY: HarperBusiness, 2001. (Selected as one of the 10 best business books of the year 2001 by Business Week. It has also been translated into 7 languages, including Chinese (complex characters), Chinese (simplified characters), Indonesian, Hungarian, Korean, Portuguese (Brazil) and Russian.)