Article | Journal of Market-Focused Management | September 1998

Measuring Market Orientation: A Generalization and Synthesis

by R. Deshpande and J. U. Farley

Keywords: Measurement and Metrics; Markets;

Citation:

Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market-Focused Management 2 (September 1998): 213–232.