| HBS Case Collection
(Revised January 2000)
Pioneer Hi-Bred International, Inc.: Supply Management
This case depicts the supply-management practices--including planning, production, and distribution--at Pioneer Hi-Bred International, the world's leader in the genetically engineered hybrid crop-seed industry. Set in the context of a supply-management planning meeting, it reveals conflicting considerations in setting policies for production (what, how much, and where to plant) and distribution. Since the issues are viewed from three independent perspectives--planning, production, and distribution--the case lends itself to role playing.
Keywords: Plant-Based Agribusiness;
Customer Focus and Relationships;
Agriculture and Agribusiness Industry;