Case | HBS Case Collection | March 1998 (Revised July 2000)

InPart

by Joseph B. Lassiter III, Michael J. Roberts and Jon Biotti

Abstract

Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales force and the pricing of the product.

Keywords: Decision Choices and Conditions; Price; Salesforce Management;

Citation:

Lassiter, Joseph B., III, Michael J. Roberts, and Jon Biotti. "InPart." Harvard Business School Case 898-213, March 1998. (Revised July 2000.)