Case | HBS Case Collection | February 1998 (Revised December 2000)

Nantucket Nectars

by Joseph B. Lassiter III, William A. Sahlman and Jon Biotti


The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name.

Keywords: Business Exit or Shutdown; Entrepreneurship; Brands and Branding; Food and Beverage Industry; United States;


Lassiter, Joseph B., III, William A. Sahlman, and Jon Biotti. "Nantucket Nectars." Harvard Business School Case 898-171, February 1998. (Revised December 2000.)