Case | HBS Case Collection | January 1998 (Revised September 1998)

Staples (A)

by Myra M. Hart, Marco Iansiti and Barbara Feinberg

Abstract

Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of marketing opportunities. Stemberg redefines his supermarket skills as distribution skills and systematically searches for industries where they can be applied.

Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry;

Citation:

Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, January 1998. (Revised September 1998.)