| HBS Case Collection
(Revised from original 1998 version)
Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of marketing opportunities. Stemberg redefines his supermarket skills as distribution skills and systematically searches for industries where they can be applied.
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, September 1998. (Revised from original January 1998 version.)