Case | HBS Case Collection | February 1998 (Revised November 2002)


by Arthur I Segel and William J. Poorvu


In February 1998, developers Ted Leonard and Charlie Sexton are attempting to acquire and develop a large multifamily site in Maryland, north of Washington, D.C. They are attempting to win financing and government approvals to develop a new kind of product for the market based on "new urbanism" precepts created by their architect, Andres Duany. They must convince their banker, city officials, and local brokers and contractors that their traditional neighborhood development plan is socially and economically viable.

Keywords: Urban Development; Real Estate Industry; Maryland;


Segel, Arthur I., and William J. Poorvu. "Meadowlands." Harvard Business School Case 898-074, February 1998. (Revised November 2002.)