Case | HBS Case Collection | October 1997 (Revised September 2000)

Disney (D): The Mouse in Times Square

by Michael A. Wheeler, Thomas Dretler and Georgia Levenson


Supplements the (C) case.

Keywords: New York (city, NY);


Wheeler, Michael A., Thomas Dretler, and Georgia Levenson. "Disney (D): The Mouse in Times Square." Harvard Business School Case 898-021, October 1997. (Revised September 2000.)