Case | HBS Case Collection | October 1997 (Revised June 2001)

Disney (C): The Mouse in Times Square

by Michael A. Wheeler, Thomas Dretler and Georgia Levenson


Disney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times Square.

Keywords: Negotiation Types; Urban Development; Tourism Industry; Entertainment and Recreation Industry;


Wheeler, Michael A., Thomas Dretler, and Georgia Levenson. "Disney (C): The Mouse in Times Square." Harvard Business School Case 898-020, October 1997. (Revised June 2001.)