Case | HBS Case Collection | October 1997 (Revised September 2000)

Disney (B): The Third Battle of Bull Run

by Michael A. Wheeler and Georgia Levenson

Abstract

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.

Keywords: Negotiation Types; Tourism Industry; Entertainment and Recreation Industry; United States;

Citation:

Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)