Case | HBS Case Collection | 2000 (Revised from original 1997 version)

Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

by Michael A. Wheeler and Georgia Levenson

Abstract

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park.

Citation:

Wheeler, Michael A., and Georgia Levenson. "Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly." Harvard Business School Case 898-018, September 2000. (Revised from original October 1997 version.)