Supplement | HBS Case Collection | June 1997

MicroFridge: Robert Bennett, President and CEO, OPM Presentation

by Norman A. Berg


Robert P. Bennett of MicroFridge discusses a number of topics including his philosophy, his company's market focus, the reorganization of the selling organization, reduction of overhead, the company's poor performance in the past year, its partnership with Sanyo, and its strategy for a new contract with Sanyo. Designed for use with MicroFridge (9-395-027).

Keywords: Restructuring; Salesforce Management; Markets; Partners and Partnerships; Strategy; Performance;


Berg, Norman A. "MicroFridge: Robert Bennett, President and CEO, OPM Presentation." Harvard Business School Video Supplement 897-502, June 1997.