Case | HBS Case Collection | April 1997

New and Improved: Product Reformulation at General Mills

by Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio

Keywords: Product; Food and Beverage Industry;

Citation:

Schleifer, Arthur, Jr., Craig Boreth, and Phyllis Dininio. "New and Improved: Product Reformulation at General Mills." Harvard Business School Case 897-133, April 1997.