Article | Strategic Management Journal | March 1996

Customer Power, Strategic Investment, and the Failure of Leading Firms

by J. L. Bower and C. M. Christensen

Keywords: Customers; Strategy; Failure; Business Ventures;

Citation:

Bower, J. L., and C. M. Christensen. "Customer Power, Strategic Investment, and the Failure of Leading Firms." Strategic Management Journal 17, no. 3 (March 1996): 197–218.