Case | HBS Case Collection | 1995 (Revised from original version)

Wheeling and Dealing: The Zirconia GT

by Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland

Abstract

A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated.

Keywords: Debates; Negotiation Tactics; Sales; Strategy;

Citation:

Raiffa, Howard, James K. Sebenius, Craig Best, and Scot Melland. "Wheeling and Dealing: The Zirconia GT." Harvard Business School Case 895-013, January 1995. (Revised from original November 1994 version.)