| HBS Case Collection
(Revised from original version)
Wheeling and Dealing: The Zirconia GT
A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated.
Raiffa, Howard, James K. Sebenius, Craig Best, and Scot Melland. "Wheeling and Dealing: The Zirconia GT." Harvard Business School Case 895-013, January 1995. (Revised from original November 1994 version.)